How to review a week of scheduled posts before it goes out

Why scheduled posts need a second look

A post written and published in the same minute is checked against the world as it is. A scheduled post was checked against the world as it was. Between Sunday's sitting and Friday's publishing time a price can change, a class can fill and stock can run out.

Scheduling also removes the natural pause before pressing publish. Nothing asks 'are you sure?' on Friday. The review has to be put back on purpose.

The batch review: six checks

Do these once for the whole week, before anything is queued.

• Facts. Prices, dates, times, names and stock.
• Time words. 'Today', 'tomorrow' and 'this weekend', read against each publishing date.
• Links. Open each one on a phone.
• Visuals. The right image with the right caption, and nothing cropped badly.
• Sequence. Read the week in order. Does it repeat itself? Does Tuesday's post undercut Thursday's?
• Destinations. Each post is headed for the right accounts.

Who reviews

Ideally not the writer. The person who wrote a post sees what they meant. A second reader sees what is there. The reviewer should also know the facts: the prices, the stock and the bookings.

In a one-person business, put time between the two jobs instead. Write on Sunday night and review on Monday morning. In a team, name the reviewer and a backup, so the week is not stuck when someone is away.

The mid-week glance

This takes two minutes. Look at what is still waiting and ask one question: has anything changed since the sitting that makes any of these wrong?

It helps to prepare for it. During the sitting, flag any post whose facts depend on something that might move, such as stock, weather or ticket numbers. The glance then knows where to look first.

What to do with a post that fails review

There are three honest options. Fix it and approve it again. Move it to a later date when it will be true. Or remove it and treat the gap as an open slot. The one thing not to do is let a doubtful post through because the day would otherwise be empty.

Where Link AI fits

Review is built into the way Linkme describes Link AI by Linkme, and that is why we pick it. The agent writes the drafts, and what the page leaves to the owner is put as 'You just approve', so nothing in that description goes out on the agent's say alone. The product is pitched at 'your whole team' as well: one person can prepare a draft and leave it under 'Needs review', which gives a second reader a defined moment to step in.

Which people may approve, and whether a draft can be returned with a note, are left unstated on Linkme's page. Try Link AI in a demo with a colleague beside you, one of you drafting and the other approving. For changes after approval, see leaving room for last-minute posts.

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